About the Brand

Welcome to the enchanting world of Tara Treasures at The Playful Peacock, where each handcrafted toy is a labor of love, crafted with care and attention to detail. Tara Treasures is a Fair Trade Certified brand deeply committed to empowering women artisans and promoting sustainability. Each product is handmade by mothers and community members using traditional felting techniques passed down through generations. This process preserves cultural heritage and provides dignified livelihoods, supporting families and communities.

Tara Treasures uses 100% natural wool from New Zealand, dyed with eco-friendly, non-toxic dyes, ensuring their products are safe for children and the environment. The brand's dedication to sustainability is reflected in it's low-impact, minimal water and energy usage during production. Furthermore, all Tara Treasures' wool felt products meet the OEKO-TEX STANDARD 100 certification, ensuring they are free from harmful substances.

Explore our delightful collection of felt play food, perfect for imaginative play and learning. From felt fruits and vegetables to delectable treats, this collection brings a touch of whimsy and realism to your child's play kitchen. Transform playtime with our felt playmats, designed to inspire storytelling and creativity. Our felt finger puppets are perfect for interactive play and early learning, helping children develop fine motor skills and language through storytelling. Don't miss our felt sweet treats collection, a favourite among children and parents.

At The Playful Peacock, we are proud to offer Tara Treasures' exquisite collection in Canada. Each product not only promotes imaginative play but also supports sustainable and ethical production practices. Explore our Tara Treasures collection today and discover the perfect educational toys that bring beauty, joy, and learning into your child's world. Let's create a playful and nurturing environment with toys that are as meaningful as they are magical.

Welcome to the enchanting world of Tara Treasures at The Playful Peacock, where each handcrafted toy is a labor of love, crafted with care and attention to detail. Tara Treasures is a Fair Trade Certified brand deeply committed to empowering women artisans and promoting sustainability. Each product is handmade by mothers and community members using traditional felting techniques passed down through generations. This process preserves cultural heritage and provides dignified livelihoods, supporting families and communities.

Tara Treasures uses 100% natural wool from New Zealand, dyed with eco-friendly, non-toxic dyes, ensuring their products are safe for children and the environment. The brand's dedication to sustainability is reflected in it's low-impact, minimal water and energy usage during production. Furthermore, all Tara Treasures' wool felt products meet the OEKO-TEX STANDARD 100 certification, ensuring they are free from harmful substances.

Explore our delightful collection of felt play food, perfect for imaginative play and learning. From felt fruits and vegetables to delectable treats, this collection brings a touch of whimsy and realism to your child's play kitchen. Transform playtime with our felt playmats, designed to inspire storytelling and creativity. Our felt finger puppets are perfect for interactive play and early learning, helping children develop fine motor skills and language through storytelling. Don't miss our felt sweet treats collection, a favourite among children and parents.

At The Playful Peacock, we are proud to offer Tara Treasures' exquisite collection in Canada. Each product not only promotes imaginative play but also supports sustainable and ethical production practices. Explore our Tara Treasures collection today and discover the perfect educational toys that bring beauty, joy, and learning into your child's world. Let's create a playful and nurturing environment with toys that are as meaningful as they are magical.

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About the Playful Peacock

The Playful Peacock was created in 2021 to curate creative, open-ended play for curious children. The Playful Peacock is privileged to operate in Tkaronto/Toronto. 

Quality Toys Designed to Last 

We are steadfast in our selection of toy makers that we work with.

 Our offerings are from Canadian, female-owned, BIPOC and/or family-owned brands that are firmly rooted in environmental practices with strong ethical standards. We adamantly align ourselves with makers we are proud of and who are equally dedicated to sustainability, transparency and ethical labour, including paying living and fair wages. The majority of the toys these brands make are handmade, natural wooden toys that forge limitless play for kids to enjoy for years.

The Handmade Difference

The Playful Peacock’s toys are built with quality and care to last for generations. All of the toys are safe and made with individualized love and attention using a high-caliber of materials and finishes that do not include any harmful additives. Our toys will quickly become an heirloom through their high-quality and endless enjoyment. 

Materials Matter

Plastic toys are typically mass-produced and easily breakable. These toys can contribute to sweatshops, unfair labour conditions and pollution in general.

While wooden toys are a step in the right direction, not all wooden toys are made the same. There are many wooden dupes to be aware of cheap, mass-produced wooden toys that are just as harmful as plastic! For example, softwood and plywood can chip and splinter easily, while non-handcrafted wooden toys often are filled with harmful toxic paints, finishes, and sealants. 

Consciously opting for ethical, handcrafted wooden toys (renewable wood is even better) is safer for your child, is way more dependable and a kinder contributor to our already fragile planet. 

The manufacturing process our makers use considers Mother Earth first through strict FSC Certifications, non-toxic paint, and planet-friendly materials across every single product. After placing an order, you will receive your newly beloved toy in 99% plastic-free, biodegradable, recyclable and compostable packaging, down to the stickers and tape.

The Right Toy At The Right Time 

Children are naturally drawn to play toys that they can master and that is right for their particular stage of development.

With a wide range of toys available for kids ages 0-1, 1-2, 2-3 and 3+,  you can ensure the toy is safe, age-appropriate, and developmentally appropriate, too. The majority of our toys focus on fun and subtle learning, and open-ended play, while being Montessori approved.

Ethical Toys Making A Difference 

We are a purpose-first brand and a business second.

With a deep awareness that the toy industry must do better, we are committed to our part through advocacy for a range of social justice causes, environmental advancement and stringent criteria for makers. We are changemakers and give back through every purchase by donating meals to children in need across 26 Indigenous communities within Canada.